TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Traditional TV Networks vs Streaming Platforms: The Transformation of Competition and the Future of New Content, within the Context of Changing Viewing Trends and Ongoing Competition

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via cable. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks and online content prov

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